The founder
Built by someone who refused to choose.
“I built it for myself first. Now I'm sharing it with you.”
Ishan Parikh
Founder, Neuvedic · ex-Bessemer · Bangalore
In 2020 I listened to Huberman Lab Ep 2 and realised I was optimising for focus while quietly wrecking my sleep. Red Bull got me through the day. Melatonin knocked me out at night. I still woke up tired.
So I spent two years testing stacks. L-Theanine with caffeine for calm focus. KSM-66 Ashwagandha for cortisol. It worked — but pills were a chore, and every drink on the shelf was full of synthetic junk. The thing I wanted didn't exist.
After 14 weeks of formulation with India's top R&D partners, Rally and Reset are ready. Clinical doses. Named suppliers. Zero sugar. Non-carbonated. The daily ritual I'd been waiting for — and I think you have too.

